This immersive exploration of Japanese culture was the perfect beginning to a budding collaboration between Moment Factory and Sony Music Communications Japan aiming to innovate across cultures and beyond borders. Through this partnership, Moment Factory was commissioned by the Tabegami Sama Production Committee to create four immersive installations that prepare visitors for a remarkable culinary experience, which tells the important story of traditional, seasonal and local cuisine known as washoku.

As visitors enter, they pass through a darkened and immersive space. Following Kitsune the fox through a stylized, projected landscape, visitors interactively discover seasonal ingredients. They encounter the Four Ways, which evokes the cooking processes of grilling, simmering, broiling and steaming; the Sanctuary, where dashi, fermentation and sake-making are discovered; and the finale, a tactile and interactive rediscovery of rice and its landscape — the most elemental ingredient of Japanese cuisine. What followed is a meal to be remembered, crafted by some of Japan’s most celebrated chefs.

This project is a humbling and amazing experience where guests learn about Japan’s profound culinary heritage.