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Switch Mirdif City Center Dubai

Karim Rashid

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SWITCH MIRDIF CITY CENTER DUBAI - Courtesy Karim Rashid Inc.
SWITCH MIRDIF CITY CENTER DUBAI - Courtesy Karim Rashid Inc.
SWITCH MIRDIF CITY CENTER DUBAI - Courtesy Karim Rashid Inc.
SWITCH MIRDIF CITY CENTER DUBAI - Courtesy Karim Rashid Inc.

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Restaurant
5.33
5.58
5.92
3.92
5.19
Client
The Independent Food Company
Floor area
200 ㎡
Completion
2020

The idea behind every Switch restaurant is to change the dining standards and create an environment where dining becomes once again an “experience” not just a necessity. The new Switch Mirdif City Center Dubai creates a space that engages curiosity and delight. It is a soft, organic space, where the walls and ceilings undulate, creating a blend between nature and technology. The enveloping fiberglass surfaces softly diffuse reflections, light, and color to create a dynamic and lively environment that plays with the human senses. An over-sized display window emerging through the wall, aka The Pink Blob, is the only formal component that orients and anchors the space, acting as a stage to showcase the process behind the restaurant's products. Full-height, frame-less glass, dissolves the boundaries of the café and emphasizes the feeling of the restaurant being “carved out”. The storefront graphics further reinforce the sense of being in a man-made nature. The vibrant, lively, and sophisticated restaurant showcases the skills of world-class chefs with an innovative menu that brings together classic favorites with a contemporary twist. With a modern, futuristic design and an international menu of photogenic and scrumptious fusion dishes the restaurant is an exciting addition to the culinary scene in Dubai and has proved a great success. This is Switch's fourth outpost and second Dubai location. The first Switch was completed in 2009 in Dubai Mall, followed by Abu Dhabi in 2017 and Bahrain in 2018, all being designed by Karim.