Ariston Thermo is a leading exhibitor at the 41st Mostra Convegno Expocomfort with its focus on energy efficiency and renewable resources with a stand of over 2.500 m² divided between the Ariston and Elco brands. The Ariston brand presents a new stand concept, with the pay-off “Comfort is our challenge”, that puts the accent on Ariston’s ambitious objective: to bring the desired comfort to everyone. A contemporary and welcoming appearance that stands above the main market competitors. A new distribution and mediatecture-based concept that needed to showcase the Ariston’s contents and innovative products. A very clear, rational and minimal design, with lighting cuts and ledwall to emphasize the products. The central area is an interactive path focused on the connectivity app and services for trade professionals. The Elco brand greets visitors with a new concept based on the “Elco Line”, a specific design element that characterized its products. An innovative and captivating concept design that highlight a renewed range of burners and the newest solutions both on the commercial and residential heating system. Advanced and interactive media tools enhance visitors experience presenting Net system and connectivity accessories – Wi-Fi and radio frequency solutions for remote user control and pro-active service.