The world changes depending on the range of our senses. In the space of Sumsei, you can discover your existence through the recovery of the senses and sensory experiences leave clear marks in our memories. A brand that derives joy that you have been facing all the time but have not been aware of rather than creating novelty that has never been seen before, Sumsei, a brand that brings joy that you have been looking at but unaware of, gathers the small movements and eventually takes the first step that will derive an emotional change to the world.

In this way, we tried to break away from the one-sided appeal of offline stores from the past through space. We tried to convey the brand’s message, which is “it is okay not purchasing” by eliciting the consumer’s active curiosity through not exposing the product on the front, the primordial experience of nature, and five senses.

B1 Black out
When you go down to the basement, the space on the first basement floor you will encounter is deep ground and deep night. According to the guidance, all the spectators will take their shoes off and enter with bare feet to the space of Sumsei. At the end of the passage, there is a space for meditation where you can put down the candle you depended on while passing through the passage and take a moment to clear your senses while looking at the candle. The flickering candles caress the blurry figures, and the spectator can feel their vague senses gradually becoming clearer.

1F Water of dawn
When you go up to the first floor by following the stairs where the water flows, the temporal background changes from deep night to dawn. After stepping on the water path and mud that hints at the shore, you arrive at the shore where the mist rises. You gradually wake up at dawn as you realize yourself anew in a stillness that moves slowly.

2F heart of wind
As you climb the stairs along the grass, you arrive at a field where the wind blows. In this field, a landscape of wind that cannot be experienced in daily life was created to evoke the existence of the wind and to allow spectators to feel the various expressions of the wind with their whole body. Spectators can feel a new sensation with every step, and feel that their whole body is gradually filled with clearer sensations through unfamiliar experiences. 

3F Sumsei Forest
The 3rd floor is the forest of Sumsei, where the five senses are opened. You can also enjoy a drink with the scent of homegrown basil. Spectators will accept this space with their own senses that have been accumulated through the experiences from each floor. You can stay in peace with comfort while savoring the pieces of nature that have passed by.

ROOFTOP Refresh five senses
The rooftop is a space to expand the forest of Sumsei and finish the journey. The sky is infinitely high above your head, and in the sky, there is a mirror swaying in the wind. Below, a square, straight head contains the objects of the sky and wind