The literal and mythological meaning of the lantern is highly significant in Asian cultures - a light to lead you through darkness, showing the way and indicating the beginning and end of a journey. Neri&Hu’s radical transformation of an existing five-storey building into a grand flagship store for cosmetic brand Sulwhasoo takes inspiration from this symbolic interpretation of a lantern.

The insertion of a continuous brass structure as a lantern unifies the sequence of the spaces while guiding visitors through the series of voids and openings that allow them to  fully experience the structure. A series of mirrored volumes reflect and amplify the endless space, while the wide wooden floor boards become the solid ground on which the delicate structure rests - occasionally growing into large wooden blocks, on top of which Sulwhasoo’s products are displayed. The entire journey is a juxtaposition between two contrasting elements – enclosed and open, darkness and light, delicate detail and sweeping space.

This holistic approach to the concept of a lantern is the essence of the Sulwhasoo store, giving visitors a sense of intrigue and inviting them to explore the space.