Located in Studio City, Dubai, the Studio One Hotel as prescribed in the Client Brief was to create and establish a new language and philosophical approach to a modern, current, 4-star hotel environment. The hotel was to feature 141 bedrooms incorporating 5 different room types, which would include a selection of extended stay studios and apartments. Creating a comfortable and homely environment was at the heart of the projects conception with careful consideration dedicated to self-service pantries on each floor, in-house launderette and a grab & go counter. Studio One reinvents the public and people’s expectations of how a hotel should feel, look, operate and function as, although complying with the straight and stringent expected local standards. Casual, comfortable and inviting, a home from home environment, ultimately stylish, provocative in its nature, memorable to all that would pass through its threshold establishing a hybrid between art and function through the use of its visually striking interior and subliminal messaging. The chosen design is an intelligent bespoke solution to the client’s brief established at the onset of the concept development culminating in the creation of an engaging interior, visually enticing, contemporary and vibrant with an inviting elegance achieved through the use of its design styling, materials, finishes and furniture used within.