Gensler has been working with British Land to design their new flexible workspace concept, Storey. Located in multiple locations across London, Gensler has provided strategic consultation, project management and interior design services, helping define how the spaces need to function to serve an ever-evolving market.
Storey provides flexible and customisable office space, targeting companies sized between 20-70 people – providing them with the flexibility to brand and adjust their own space, whilst not having to commit to a long-term lease.
It is also marketed to large corporate users who are looking for flexible space or to house a distinct project team with its own identity. Located in existing distinctive and iconic buildings, the spaces embrace their natural environment to provide users with a comfortable, usable, playful and sophisticated experience.
Storey will operate within British Land’s existing London assets, including its Broadgate, Paddington Central and Regent’s Place campuses. These have a critical mass of office customers and offer the ideal environment for ambitious organisations looking to grow.
Working closely with British Land, Gensler helped to define the component parts of Storey, which are reconfigurable according to location and user needs. The ‘spine’ is a modular system that allows for various configurations of enclosed space, so that it can adapt to every company’s needs.