Founded in 2014, STAY FRESH is a boutique and marketplace that specializes in highly coveted, limited release products from premium sneaker and streetwear brands. They have developed a curated collection of new and vintage collectables, fetching prices many times higher than their original retail value. The store also works in trades and consignments from customers. With a growing local retail presence and online store, the Richmond Centre space represents the brand’s flagship location. Working together with the ownership team, we developed a minimalist design language for the space bringing the designs of these highly desirable products into sharp reveal. Drawing inspiration from their practice of sheathing the wares in vacuum sealed plastic to preserve freshness, we built out a flexible retail fixture program echoing an industrialized factory vibe with casework designed to look like vintage commercial refrigerators. The balance of the materials and finishing program continues this language with polished concrete, glass block, stainless and powder-coated steel. A conveyor belt is the centerpiece where products meet customers with a reassuring, clackety swoosh. Intentional austerity, contemporary lighting, polished concrete and angular fixtures echo set design from science fiction and futurist fantasies. Hypebeast meets Space Odyssey. All in the name of hyper-consumer, warp speed fashion trends. Just be careful not to scuff anything.