STARTER, a 52-year-old street fashion OG, originated from the American racetrack and has always held a significant position in the ever-changing trends of street fashion. The primary reason for its lasting appeal is its unrestrained and free-spirited attitude. Embodying a pioneer style of street and sports fashion, STARTER champions a "free and authentic" lifestyle philosophy, continually capturing the hearts of generations of youth.
Today, this veteran street symbol of freedom, authenticity, and straightforward attitude is rejuvenating in contemporary trends. Omori Design was invited to design STARTER's office in Shenzhen, with the design rooted in the brand's characteristics and drawing upon the renewal and sedimentation of corporate culture. The design combines the pioneering mindset of the brand with office and living states, highlighting its corporate culture and brand characteristics.
The overall space concept extracts the cutting form of the brand's LOGO, continuing the idea of "creative growth, diverse modules." The space is treated as a rigid framework creatively expressed, carved, and blended with the LOGO to form an art gallery with misaligned axes and turns. The movement lines, through mutual obstruction and cutting, form contours of motion aesthetics, enhancing the perception of the relationship between people and spatial structure and order, growing a sense of serendipity amidst detachment.
Starter Shenzhen Office
DAS Design
Bronze

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Stephanie Akkaoui Hughes
CEO
at AKKA Architects
6
4
8
4
5.5

Serge-Laurent Haelterman
Creative Director
at Creneau International
5
5
5
4
4.75

Bernardo Tribolet Tribolet
Head of Trend Scouting
at The Swatch Group
6.5
5.5
7
5
6

Tessa Duste
Cofounder
at Makers of Sustainable Spaces
6
6
7.5
4
5.88

Felipe Mora
Founder and Creative Director
at F05 Studio
6.65
5
6.5
5
5.79

Stephanie Crombie
Architect / Head of Sustainability
at Morrow + Lorraine Architects
4
5
5
3
4.25

Hu Zhile
Founding Partner and Design Director
at WJ Studio
6
5.5
6
5.5
5.75

Edmond Huot
Chief Creative Officer
at Forward Media
6.1
4.27
7.33
4.48
5.55

Gabriela Sanchez y Sanchez de la Barquera
Creative Chief Officer
at Vlisco
4
5
4
5
4.5

Ellen Søhoel
Interior Designer/CEO
at XBD Collective
5
6
6.5
5
5.63

Jason Steere
MD Brand & Experience
at The Social Hub
5.75
6
5.5
5
5.56
Designer
Client
Starter
Floor area
1875 ㎡
Completion
2023
Furniture