STARTER, a 52-year-old street fashion OG, originated from the American racetrack and has always held a significant position in the ever-changing trends of street fashion. The primary reason for its lasting appeal is its unrestrained and free-spirited attitude. Embodying a pioneer style of street and sports fashion, STARTER champions a "free and authentic" lifestyle philosophy, continually capturing the hearts of generations of youth.

Today, this veteran street symbol of freedom, authenticity, and straightforward attitude is rejuvenating in contemporary trends. Omori Design was invited to design STARTER's office in Shenzhen, with the design rooted in the brand's characteristics and drawing upon the renewal and sedimentation of corporate culture. The design combines the pioneering mindset of the brand with office and living states, highlighting its corporate culture and brand characteristics.

The overall space concept extracts the cutting form of the brand's LOGO, continuing the idea of "creative growth, diverse modules." The space is treated as a rigid framework creatively expressed, carved, and blended with the LOGO to form an art gallery with misaligned axes and turns. The movement lines, through mutual obstruction and cutting, form contours of motion aesthetics, enhancing the perception of the relationship between people and spatial structure and order, growing a sense of serendipity amidst detachment.