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Stand VIRG CASA 2019

PMT Partners

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Designer
PMT Partners
Client
VIRG CASA
Floor area
200.00 ㎡
Completion
2019

VIRG CASA, a high-end home furnishing brand that focuses on customized design, invited PMT Partners to design its trade fair stand at the 2019 China (Guangzhou) International Building Decoration Fair. The word “CASA” originates from Italian and Spanish, the meaning of which in Chinese is roughly home and house. Home is an abstract concept, while the house is a figurative material representation. The design attempts to disassemble the symbol of CASA into two simple but powerful geometric shapes. One is like a roof, an imagery shelter from the rain, a spiritual awe; another represents room, a figurative functional space, as well as a materialized scene container.

The interior of the abstract triangular exhibition hall is extremely symmetrical, where the mysterious sense of ritual and the yearning for a better life is hidden. The V-shaped mirror on the ceiling and the sloping walls on both sides form an extremely interesting image, which makes the space far-reaching and gives people abundant delusions. The process scenes along the axis are unfolded in sequence, and the three rows of door openings interspersed horizontally, making the space more rhythmic, and forming a three-stage rhythm, namely the front hall, the middle island, and the back hall.