The RCC Pavilion was created to represent the company in one of the biggest industrial fairs, INNOPROM 2017 which took place in Yekaterinburg, Russia. The 9m tall, 25m long and 17m wide, with a total area of 850 sq m, and 3 stories pavilion became the most attractive point on exhibition and caught the attention of the Government of Japan, Kuwait, UAE, Switzerland and Russian Federation including the president of Russian Federation - Vladimir Putin. Although seldom used in architecture as more than a building system throughout history, in today’s modern architecture, copper has become a highly sought material to include in several design elements, not only in details, but also in grand scale. This also took part as one of the premises behind the pavilion’s original concept, making its presence everywhere, from the smallest wall pattern to the entire kinetic façade. It was also featured in the designing of all the souvenirs, corporate clothing and furniture.