BEBECÊ is one of the great women shoe companies in Brazil. Every year the company launches their summer collection for the next season at the SICC FAIR (International Hall of leather and shoes) in Gramado RS, one of the top Brazilian tourists cities in the whole country.

For this edition the goal was to explore the concept of the fabric weave in the shoes, used in layers. The focus was to create a simple system of plates displayed in a composition to create the effect of a linked wave forming a single composition. The window display system in the facade seems to blend in with the facade as offering to the retailers the highlights of the collections for those walking by the aisle. By the entrance hall some plates are missing to make the area more permeable so visitor could take a glimpse of what is offered.

Inside the stand we designed a special display system to match the facade. The media products area was designed by turning the facade wave into a vertical orientation while in the sneaker area the main thought was to make the weave tearing apart. The sneaker area had a much more sport look, freely inspired by Theo Jansen’s artwork.

The Cafe part of the stand was inspired by the campaign (that was based on bike riding) with art created by That and also displaying the original bicycle used in the campaign that later was to be given to one of the lucky visitors.