The brief was to reinvent the SSG Food Market offer and brand in line with Global food trends and new customer expectations. The result is a modern market, a convenient and accessible food lover’s heaven, where locals can do a daily or weekly shop, or dine in with friends at one of the many in-store restaurants, further enriching the retail experience with community.

The design solution creates spaces of intrigue, transparency and exploration by celebrating the food, the people who make it, and its preparation. Specialist departments are visible across the restaurant’s open kitchen. All production is exposed, and chefs work in glazed pavilions serviced by counters showcasing this theatre whilst you order.

Lighting and shadow play equal roles to create areas of interest and calm, gently guiding customers on a journey of discovery throughout store.
In the main market hall the interior is paired back, functional yet classic. This “bare bone beauty” of exposed steel beams and concrete bulkheads contrasts with fine marbles, glass and blackened steel, balanced by timber fixtures and details. This subtle, considered and classic material palette allows the food to hero. Long-life departments such as wine and dry-goods have a warmer, more earthy and textural palette, utilising brick and added timber. In the carpark, red floors and walls add vibrancy to the market experience before customers even get out of their car.