«World Class» - the Russian fitness clubs chain, absolute leader of the fitness industry in the "luxury" and "premium" segments. In 2016 the management of «World Class» announced a contest for the best concept of a new image of the whole chain of fitness clubs. VOX Architects won this competition and decided to create a unique modern space with an individual character for comfortable and effective sports. It was important to achieve the perfect balance between the different areas of the club: to emphasize the ease of the halls for practicing yoga and pilates, to make correct accents in the halls for martial arts and power loads, and, of course, to create an ideal atmosphere in the swimming pool. Fitness club «World Class Olympic» - the third club of the chain for which VOX Architects created interior design. The main thing in this club is a sports swimming pool. The architects chose three main colors: white, gray and red. The game of colors is based on a conflict of opposites: female and male, tender and brutal, plastic and static. White color is associated with air, female; gray - with brutal, earthly; and red - with energy, heartbeat. Also, an important part of interior concept is a unique graphical language that emphasizes architectural forms and works on a seamless image.