Have you ever paid close attention to a dancer? Or a mountaineer? Or the outline of the Alps? Movements and silhouettes can always be reduced to geometric, polygonal shapes. Such seeming simplicity conceals tremendous dynamism and its fragmentation gives it maximum flexibility. This principle of visual movement underlies the new store design of Sport Förg in Friedberg. The geometric shapes of movement appear everywhere: in the figures, the ceiling lamps in the staircases, as markings on the floor, in the counter and as shelving elements. The conical wooden stairs - by no means a structure that merely connects the two floors – realises the play with movement in its own way: in the middle, a slide, also made from wood, takes you down to the children's department. At its widest, the stairs are eleven metres wide and invites you to linger. It is also used as an event space and offers great flexibility when it comes to highlights and decorations. From the outset, the operators did not want Sport Förg in Friedberg to look like an ordinary sports shop. But the sporting spirit can be felt wherever you look: “Hast du Willen? Wir haben das Zeug dazu” (Do you have the will? We’ve got what it takes) - that’s what it says in giant letters on the wall well visible from the outside.