On December 2016 - CEDIT - Ceramiche d’Italia opens its new “Spazio” (showroom) in Milan. CEDIT is the Florim brand which encapsulates the dialogue between art, design and Italian identity. Creator of an amazing sequence of products with ground-breaking materials and design, CEDIT has explored and defined new forms of expression in the culture of home decoration. The brand, still retains its exquisitely hand-crafted feel and evolves its expressive language with the aid of the very latest technologies, allowing the great names of our time to express themselves to their full potential. The challenge was to re-evokes the brand’s core values inside the space and combines design, innovation and functionality to meet the needs of architecture professionals. The culture of beauty, art, architecture and design stars in the showrooms that make up the “Spazio CEDIT”, conceived and created to offer the visitor an enthralling experience, in an atmosphere packed with references to the company’s history and the signs through which it is expressed and defined. On two levels with a total floor area of over 200 square meters, the showroom has been designed by BRH+. The ground floor is intended to house specific installations which will succeed each other over time, exhibiting the various contents of CEDIT’s experimental design work in unusual ways. In the basement, the ceramic plates in the various collections is displayed with an original form of expression (see below).