We proposed the spirit of ‘法古創新(Beop go chang shin)’ as a key aesthetic of the brand ‘Donginbi’, which aims to maintain the history of traditional red ginseng and create modern beauty. ‘法古創新(Beop go chang shin)’ is the Korean spirit that means “Create the new while do not contradict the spirit of the classics.” In accordance with the spirit of the brand, the space was designed based on the value of traditional Korean-style houses. We tried to reinterpret the aesthetics of traditional Korean-style houses from a contemporary view point through our project. We decided to borrow the architectural elements of traditional Korean-style houses. The space was designed by using the Korean traditional wood joinery techniques and the method of borrowing landscape into the space. The most important element is the wood joinery techniques which were made by traditional Korean carpenters. The wood joinery is the combination of architectural components. The traditional wood joinery is invisible technique, but it forms structures by itself. We tried to make symbol and spatial value of ‘DONGINBI’ by reinterpreting the traditional wood joinery techniques into contemporary view point. The wood joinery technique in traditional Korean-style houses is combination of wood. However rather combining wood, by combining disparate materials such as metal, stone, we expressed contemporary images.