Innovation: As one of the most iconic fashion boutique stores in Chengdu, this project shows the unique culture of the city, and interprets the local cultural context through new approaches. The giant suspended rotating screens appear dramatic and incorporate modern technology, reminding customers of the long, profound play-watching culture in Chengdu. The square double-height facade is open, transparent and eye-catching, forming a favorable spatial relationship for optimizing the view and interaction. 

Creativity: Based on the theme "stage", the spatial design explores multi-layer expressions and experiences. The rotating laminate panel weighing over 7 tons is suspended in the lightest manner under restricted conditions, thereby realizing a screen that can rotate 180 degrees horizontally and move vertically with electric control. Changing images on the large screen, background music, contrast of black and white tones, and the silver wrinkled accessory counter, all those elements promote the transition of spatial structures and circulations in line with the storyline of "stage", hence creating holistic, immersive experiences and ambience. 

Functionality: The project faces the northwest of Taikoo li across the street, with a steady stream of people passing the door. Its facade is visible from a distance. The giant rotating screen is like the stage background, which can directly change the scenes according to different spatial atmosphere and brand elements, and can convey changeable and magical dramatic effects in a modern manner. It can flexibly shift between different modes, such as products release conferences, cross-sector activities and fashion shows, to inspire and cater to urban life in a more open and inclusive way. 

Sustainability: As this is a multi-brand boutique store, the client cooperates with different fashion brands each month, so shop windows and product exhibition design need to be correspondingly adjusted. To reduce the waste of resources might be caused by prop replacement, the design team set a huge screen at the center of the space to display products through dynamic videos, thereby replacing conventional posters and helping reducing resource waste.