Overview / Memory The designers drew inspiration from the constant fission of cells in human body, and translated it into spatial structures via geometric shapes and basic lines. The "fission" of structures creates rich experiences along the circulations while also providing privacy. Form / Evolution In the space, straight lines and curves are combined to outline large geometric blocks, and the cool concrete generates dramatic visual effects. The spatial layout takes into account SOOYOU's reservation-based service system. The circulation links the product display area on 1F, the VIP rooms on 2F, with a product display area in between. The consulting area on the mezzanine is separated to ensure privacy for customers. It can be reached by an artistic staircase, which is separated from the elevator used for customers who have already made reservation, to embody the brand's superior service system. Light & Shadows / Materials The space is dominated by dark hues, with the areas illuminated as spatial highlights. The shift of brightness and darkness at different layers stimulates emotional liberation, and offers calming and free experiences throughout the space. Colors / Dramatic Tension Gray and black shades set the overall tone of the space, which is highlighted and enlivened by a red hue. The strong contrast of the colors generates dramatic tension in the space, leaves a deep impression on customers and guides them to explore the space.