13 Nov 2017
Sony Music Entertainment Netherlands
Sony Music Entertainment
A’DAM stands for Amsterdam Dance And Music. The recently renovated 60’s icon is located on the banks of the IJ river and is home to several nightclubs and leading international music companies including Massive Music, Wink, ID&T, Gibson and now Sony Music.
The floor plan places enclosed functions near the core, freeing the views from obstruction and allowing the concrete facade construction to claim the spotlight. Special attention has been given to the lighting system. On top of the grid ceiling, LED strips illuminate the white acoustic spray above it, creating hyper-diffuse light below and eliminating shadows. Furthermore, the core resembles the inside of an amplifier, the bar doubles as a stairs and the vinyl boardroom table is also a DJ booth.
While in the music industry, work and play are very much intertwined, the design seeks to separate the two and give them their own space. This way, one can either be fully focussed at work or fully relaxed at play. The division is emphasized by creating a radical material palette: grey and green, and nothing in between.
Space Encounters has radically discussed the design process for Sony Music Entertainment. By looking holistically at the task, the design differs from the choice of carpet and wallpaper. It shows guts and makes a statement against the well-known work environments. In addition, the interior adjoins the existing structure, and the design fits well into the city's view. The lighting scheme can be easily adapted to different times of the day and together with the 90 plants it transforms the concept to a vibrant space where you don't want to leave.