A’DAM stands for Amsterdam Dance And Music. The recently renovated 1960s icon is located on the banks of the IJ river and is home to several nightclubs and leading international music companies including Massive Music, Wink, ID&T, Gibson and now Sony Music Entertainment.
The floor plan places enclosed functions near the core, freeing the views from any obstruction and allowing the concrete facade construction to claim the spotlight. Special attention was given to the lighting system. On top of the grid ceiling, LED strips illuminate the white acoustic spray above it, creating hyper-diffuse light below and eliminating shadows. Furthermore, the core resembles the inside of an amplifier, the bar doubles as a staircase and the vinyl boardroom table is also a DJ booth.
While in the music industry work and play are very much intertwined, the design seeks to separate the two and give them their own space. This way, one can either be fully focused at work or fully relaxed at play. The division is emphasized by creating a radical material palette: grey and green, and nothing in between.