“SONHE”, the Brand name, is a Portuguese word which means dream maker. We hope not only to embody the specfic meaning through Visual Identity Design, but also to create a fantastic scene of reality and fantasy through Space Design.
How to create an environment that promotes commercial sales in a space smaller than 40 m2?
In designing the retail space of the coating industry, we are the pioneer in creating a dim lighting atmosphere in order to focus on the colors and textures of products, and meanwhile a stylish, mysterious and sexy one with decarations symbolizing the universe and stars on the ceiling and the works of art interspersed in the space. The floor in the store is fully covered with square carpets, the multi-color and softness of which makes people feel confortable and relaxed. Rotatable vertical display board can bring more fun and surprise to customers. Through upgrading the comprehensive comsuming experience, we try to make the customers take the initiative to purchase products and enjoy themsevles in buying. This in turn reduces the communication cost of marketing, and helps to achieve an open and excellent business model.