This project is the headquarters office of SOCD in Hangzhou, which integrates office, exhibition, and event functions. SOCD is a design agency specializing in FMCG innovation.
Innovation:
Situated on the top floor of Shangyuan Building, the designers chose to forgo the conventional "front desk" and "entrance" layout. Instead, they elevated the exhibition space and certain public areas to serve as shared facilities for the entire building, providing additional space for other floors and visitors. This allows guests to seamlessly enter the SOCD headquarters without even realizing it.
Next to the exhibition area and office area, the design team ingeniously intersected parallel lines and introduces two sets of movable X-shaped display cabinets as partitions. These cabinets can be adjusted in direction and position to accommodate various display needs, effectively blurring the boundaries between different functional spaces.
Creativity:
The use of linear lighting for the display cabinets strengthens the spatial design concept of "parallel lines". The choice of 3000K lighting creates a contrast of warm and cool tones with natural light, adding interest to the transition between daylight and artificial lighting. The warmth of wood, the roughness of imitation stone, and the coldness of stainless steel — all these material characteristics become more prominent under the lighting.
Functionality:
The design incorporates a box-like structure, combining both real and imaginary elements, to enclose the meeting room, ensuring sound insulation and privacy. Between these enclosed boxes, the reception area and the shared space are positioned, cleverly integrating the necessary functions into the exterior walls of the boxes. The ceiling design inside the “box” extends the rectangular pattern from the building's facade, further enhancing the distinctive impression for guests. The building itself serves as a large box, and by incorporating smaller boxes within it, each functional area is thoughtfully organized. Spaces requiring darkness and seclusion are situated inside these boxes, while areas that necessitate light and openness are positioned on the outside.
Sustainability:
To encase the elevator lobby, the designers opted for PU stone-like panels instead of authentic stone for the black wall. By prioritizing eco-friendly materials and processes, the designers adhered to the principle of "minimizing waste" as a direct approach to environmental conservation and sustainability.
In addition, the project used leftover materials from the building's construction to craft movable furniture.
SOCD Hangzhou
123design
Bronze

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Location
Designer
Client
SOCD
Floor area
980 ㎡
Completion
2024
Budget
165,644 dollars
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