This project is the headquarters office of SOCD in Hangzhou, which integrates office, exhibition, and event functions. SOCD is a design agency specializing in FMCG innovation.

Innovation:
Situated on the top floor of Shangyuan Building, the designers chose to forgo the conventional "front desk" and "entrance" layout. Instead, they elevated the exhibition space and certain public areas to serve as shared facilities for the entire building, providing additional space for other floors and visitors. This allows guests to seamlessly enter the SOCD headquarters without even realizing it. Next to the exhibition area and office area, the design team ingeniously intersected parallel lines and introduces two sets of movable X-shaped display cabinets as partitions. These cabinets can be adjusted in direction and position to accommodate various display needs, effectively blurring the boundaries between different functional spaces.

Creativity:
The exhibition space is arranged along the wall of the elevator hall, and the designers incorporated the concept of "parallel lines" into the design. A series of display walls are made of stacked marine plywood, while silver metal plates are utilized to construct display shelves. The use of parallel lines creates an aesthetic that is concise, simple, and visually captivating. The interweaving of these lines generates a sense of dynamism amidst static objects. The visual experience evolves as guests move through the space, creating an atmosphere that is both tranquil like a gallery and vibrant like a movie. The parallel lines eliminate the notion of a front or back direction, allowing visitors to embark on a journey of exploration from any starting point, guided by the building's "8"-shaped circulation.

Functionality:
The design incorporates a box-like structure, combining both real and imaginary elements, to enclose the meeting room, ensuring sound insulation and privacy. Between these enclosed boxes, the reception area and the shared space are positioned, cleverly integrating the necessary functions into the exterior walls of the boxes. The ceiling design inside the “box” extends the rectangular pattern from the building's facade, further enhancing the distinctive impression for guests. The building itself serves as a large box, and by incorporating smaller boxes within it, each functional area is thoughtfully organized. Spaces requiring darkness and seclusion are situated inside these boxes, while areas that necessitate light and openness are positioned on the outside.

Sustainability:
To encase the elevator lobby, the designers opted for PU stone-like panels instead of authentic stone for the black wall. By prioritizing eco-friendly materials and processes, the designers adhered to the principle of "minimizing waste" as a direct approach to environmental conservation and sustainability.
In addition, the project used leftover materials from the building's construction to craft movable furniture.