For the design of Sneaker District Antwerp, we were inspired by sneaker design, the neighborhood and how sneakers are made. This resulted in a stand-out store showcasing a strong dark grey base on top of a concrete floor combining color, different materials, a touch of nature and some savvy street styles. In contrast to the shady tones on the walls and floor, we introduced a bright pink powder color for the mesh displays and cabinets, clearly hinting to mesh used for the toes of sneakers.

The neighborhood in which the new store is located is known for its antique stores. Displaying the latest sneakers in a big old cabinet only seemed like the best idea. Moving into the store, visitors pass an outspoken mural on the left made by Vage Gasten, portraying the history and heritage of Amsterdam and Antwerp. We emphasized the length of the store with a steel tunnel with led lighting, creating a natural store journey from the entrance to the back. For the counter and the heptagon we used Marmoreal, a combination of 95% marble and 5% resin and polyester, which created a beautiful texture that reminded us of a Nike ‘Elephant Print’.

Sheltered off from the store’s activities, two comfortable luxurious dark blue navy colored velvet sofa’s (fabric by Raf Simons for Kvadrat) offer visitors a moments rest, only illuminated by Nas’ lyrics from ‘The World is Yours’. The bright neon lighting, custom created for Sneaker District states: The Nikes on my feet keep my cypher complete.