Various Associates and fashion boutique SND have created a space that transports visitors to a distant memory of iron and sand in the midst of a bustling city.

Innovation:
A grand, immaculate dune evokes an otherworldly atmosphere, detached from the modern world and providing a serene escape from the urban chaos. It creates a pristine white stage against a pitch-black backdrop, displaying the collections of clothing like precious treasures and luring visitors to embark on an exploration.

The design team's main focus was to craft a distinctive spatial encounter within an already-existing building. By making use of the existing floor height, they managed to obscure the main retail area beneath the dune and create a large-scale structure that results in an immersive and profound atmosphere reminiscent of ancient times.

Creativity:
The custom-made display table stands out like a rock rising from the sand, illuminated by shifting light and shadows. With its versatility, it serves multiple purposes and provides the space with various options to showcase the brand's identity while embracing trends with confidence.

The innovative lighting system brings the black-and-white space to life through the play of light and shadows. Focused lighting accentuates the textures of the fabrics, while diffused lighting reveals the expansive nature of the space. The versatile lighting arrangement creates endless possibilities for the retail space.

Functionality:
The grand, immaculate dune evokes an otherworldly atmosphere, detached from the modern world and providing a serene escape from the urban chaos. The mountain-shaped structure, which is column-free, boasts an impressive diagonal span of 21 meters. This not only creates a visually striking display from the exterior, but also provides space for clothing displays and fitting rooms on the inside.

The large-span structure is carefully crafted to create the dune-shape space that not only meets mechanical requirements but also conceals pipelines and other components, resulting in a space with a clean and pure aesthetic. As customers navigate in the thoughtfully planned spatial sequence, they feel as though they are deep in a mountain, fully immersed in a unique and inspiring experience.

Sustainability :
The use of iron bars is an extension of the geometric design employed in SND's first store in Chongqing. Display fixtures inspired by raw iron materials are placed throughout the space, creating a striking contrast between black metal and the quiet color backdrop. The use of organic, non-square shapes generates a dynamic tension within the monochrome space, achieving a balance between power and aesthetics.