smart's appearance at the Geneva International Motorshow is all about electromobility. "Electric intelligence by smart" - the smart EQ fortwo and the smart EQ forfour are completely electric and networked. The new vehicle portfolio celebrates its world premiere in Geneva. The highlight vehicle is the smart vision EQ fortwo, which impressively embodies Daimler's mobility concept for the year 2030.
The new stand design makes it possible to experience the urban mobility of the future in all its variety through the metaphor of a "city map". The material mix of concrete, wood and moss reflects the variety of living spaces in the city. A floor-LED divides the booth into different municipalities that accommodate different subject areas.
The constantly changing visuals of the floor-LED have been developed in line with the current "go first" campaign and symbolize the basic ideas behind EQ: electromobility, networking and intelligent use. Together with a large-area LED and a LED-frame, a uniform overall choreography is created. In the open lounge and bar area, smart offers every visitor the opportunity to have conversations, stay and relax in a deliberately homelike atmosphere.