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SKS Showroom Milano

Studio Calvi Brambilla

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.77
6.67
6.95
5.20
6.4
Federica Pellazza
Federica Pellazza Retail Designer at Federica Pellazza
Incredibly attractive storefront, I...
6.31
7.1
6.02
5
6.11
Lucas G Martin
Lucas G Martin Global Creative Director at Flex by JLL
A showroom should induce the visito...
7.02
7.02
7.02
5
6.52
Winai Chairakpong
Winai Chairakpong Principal at b | u | g studio
8
6.5
7.5
5.5
6.88
Elisa Pardini
Elisa Pardini Director at Pardini Hall Architecture
6.5
6.08
6.47
5
6.01
Mario Brown
Mario Brown Design Director at Landor&Fitch
7.7
7.35
7.61
5
6.92
Aviva Maya Shulem
Aviva Maya Shulem Founder / part-time faculty at AMS Design / Parsons School of Design
Beautiful and sleek-looking space,...
7.6
6.98
7.26
6.55
7.1
Pauline Roussel
Pauline Roussel Cofounder and CEO at Coworkies
Very beautiful project, thanks for...
7.08
6.09
7.08
5
6.31
Wenchian Shi
Wenchian Shi Architect, Urbanist and Partner/Studio Director at MVRDV/MVRDV Asia
5
7.21
6.69
3.98
5.72
Javier Deferrari
Javier Deferrari Cofounder and Director at Deferrari+Modesti
Very interesting project for the va...
7.5
8
8.5
5.5
7.38
Ye Hui
Ye Hui Founder & Design Director at JG Phoenix
6.4
6.02
6.64
6.07
6.28
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
6.24
6.17
6.38
5.74
6.13
Björn Asmussen
Björn Asmussen Director and Executive Architect at 3Deluxe
5.88
5.52
6.24
4.02
5.42
Client
LG
Floor area
1100 ㎡
Completion
2020
Photographer

The first European showroom of Signature Kitchen Suite opens in Milan, combining design and technology to embody the true to food philosophy. Tradition and innovation meet in the new space: 1.100 sqm on three levels - ground floor, basement and mezzanine - with 15 windows facing Via Manzoni, Via Fatebenefratelli and Piazza Cavour permit dialogue with the world outside, creating a constant relationship with the energetic life of the city. The urban setting metaphorically enters the internal spaces, full of items that pay homage to Milan and its great design masters. "Together with LG we have designed a space where experience is the central theme, in settings created to inspire and amaze, and to tell a story. The appliances of Signature Kitchen Suite and LG become coprotagonists inside a pathway where tradition and innovation coexist in harmony."