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SK Magic „Magical Walk"

D’art Design Seoul Ltd.

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Designer
D’art Design Seoul Ltd.
Client
SK Magic Inc.
Floor area
380.00 ㎡
Completion
2017

D’art Design Seoul, the Korean subsidiary of D’art Design Gruppe from Neuss in Germany, has presented its so far largest project: the brand gallery „Magical Walk“ for the domestic appliance manufacturer SK Magic. It is located in the 5-star boutique hotel Vista Walkerhill Seoul and its showroom combines both the values of the brand and those of arts. Visitors experience the company’s philosophy and selected products – air and water purifiers – in a unique manner following the motto „Bring Magic to Life“. On almost 400 m² the designers amalgamate a variety of multimedia formats like images, videos and objects with light and sound installations creating a multi-sensorial experience. Minimalist equipment and the combination of both poetic as well as interactive elements allow the visitors to experience the brand SK Magic by moving on a media trail with the four topics forest, water, air and living. Lively images in combination with sounds and even aromas provide a feeling of nature and encourage to explore the gallery and by doing so the products in it. SK Magic Inc. was founded in 1985 in South Korea and developed into a trendsetter in the Korean industry for domestic appliances. Since 2016, the company has formed part of the Korean SK Group and exports its products into 60 countries around the globe.