D’art Design Seoul, the Korean subsidiary of D’art Design Gruppe from Neuss in Germany, has presented its so far largest project: the brand gallery „Magical Walk“ for the domestic appliance manufacturer SK Magic. It is located in the 5-star boutique hotel Vista Walkerhill Seoul and its showroom combines both the values of the brand and those of arts. Visitors experience the company’s philosophy and selected products – air and water purifiers – in a unique manner following the motto „Bring Magic to Life“. On almost 400 m² the designers amalgamate a variety of multimedia formats like images, videos and objects with light and sound installations creating a multi-sensorial experience. Minimalist equipment and the combination of both poetic as well as interactive elements allow the visitors to experience the brand SK Magic by moving on a media trail with the four topics forest, water, air and living. Lively images in combination with sounds and even aromas provide a feeling of nature and encourage to explore the gallery and by doing so the products in it. SK Magic Inc. was founded in 1985 in South Korea and developed into a trendsetter in the Korean industry for domestic appliances. Since 2016, the company has formed part of the Korean SK Group and exports its products into 60 countries around the globe.
SK Magic „Magical Walk"
D’art Design Seoul Ltd.

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Designer
D’art Design Seoul Ltd.
Client
SK Magic Inc.
Floor area
380.00 ㎡
Completion
2017