An Injection of Hope 

Join and experience a truly emotional journey about Sinovac Life Science and our future! 

Mission
In the post-COVID era, the pandemic has become a collective memory of mankind. This project aims to popularize scientific knowledge, to create a spirit for research and science and to form a corporate culture for the chinese biotech enterprise “Sinovac”, engaged in vaccine research and development. However, the showroom is not only about a corporate narrative, but also about a relevant topic of our era, that is closely related to everyone’s life. Therefore, we dare to convey this unusual “story” into a truly emotional journey about our future. 

Idea
Faced with a very meaningful focus topic, we are giving a stage to those who have been affected by the pandemic in history, those who have experienced the pandemic together in society and those who have been fighting for our future: doctors, researchers, volunteers and everyone who helped to create a better “normal”. A “people-centered” narrative that is telling the stories of the times behind Sinovac and its vaccine products that people don’t know, but became a legend. Curating “emotion” was condensed, and at the same time, it was extended into a trigger for subsequent thinking. Hence, the showroom is not only a social proposal that resonates with the era, but also a memory container that resonates with each individual. 

Solution
We created a plot through experience scenarios, that motivate the audience to explore the emotional story intuitively and visually. Range from dark to bright atmosphere, we designed 5 scenarios, from 5 different perspectives: The World of Lives, Together for a Healthier World, Anti COVID-19 Action, Insight into Vaccines and Vaccine Benefits the World. The five spaces are connected one after the other forming a narrative journey with “emotion” at the core - creating a dialogue between people, resonating in our society and making us feel the temperature behind the pandemic.