Iris Ceramica Group presents “SINFONIA”, the original concept developed for Cersaie 2024 (International exhibition of ceramics).

Sinfonia. (= Symphony) : a musical composition of different movements created for an orchestra: a group of separate elements, each with its own voice and identity, expressed through a score in which each instrument has its own space and, at the same time, relates harmoniously with the group.

From this idea comes the Iris Ceramica Group concept for Cersaie 2024: a Group of many elements that play the same, clearly defined score, creating a symphony of voices together.

A human, technological and material metaphor that interprets different narrative planes. Instruments in the same orchestra are the people who make the Group unique and special, but Instruments are also the innovative technologies applied to the ceramics developed by the company which, together, play a new symphony.

A clear mission is the guide for conducting the orchestra – re-engineering ceramics to improve quality of life in relation to the environment – and the resulting symphony is equally clear. The Orchestra of the Group’s people and technologies offers a collective performance, playing the instruments that identify each one.

Foyer.

The Booth designed for Cersaie 2024 is an authentic theatre Foyer: Every technology has its own space where it can show itself off, both individually and in relation to the others.

As soon as visitors enter the Foyer, they can enter 4 sound rooms, each devoted to one of the innovative technologies developed by the Group’s R&D team:

1. MOONLIGHT, the back-lit ceramic slab that highlights a unique property of ceramics: the ability to uniformly diffuse light.

2. HYPERTOUCH® The smart ceramic slab which reacts in contact with the human hand, enabling and controlling automation devices.

3. ATTRACT®* The magnetic dry laying solution developed by the Business Unit Granitech. (*Magnetic laying system licensed by MagFace)

4. DESIGN YOUR SLABS The innovative technology that offers the possibility to customise ceramic surfaces with any image or illustration.

Every technology has a divine sound on its own, but when it joins together with the others, that’s where the real magic can be seen: a Symphony.

Teatri. (= Theatres)

The programme of events at Cersaie 2024 also included a tour among the Brand’s theatres in the Iris Ceramica and FMG, Ariostea and Fiandre premises in Fiorano Modenese and Castellarano.

A spectacular digital orchestra that the visitors can conduct with their own movement – becoming conductors for a night – makes up the ICG Orchestra that plays a number of classical symphonies.

With Sinfonia, Iris Ceramica Group showcases the concrete results achieved with the innovating, pioneering DNA that the Group has always been renowned for: the technologies, developed with a view to re-engineering ceramics, pave new ways that blend science and human engineering, forming a choir of shared values and vision.