For Signiel Seoul at Lotte World Tower, located in Seoul’s new landmark tower, the design team conceived a six-star deluxe hotel that takes advantage of its location in Korea’s tallest building, the fifth tallest in the world. The design carries forward Lotte’s distinguished image with an upscale feel through deliberate selection of materials, finishes, and furniture. Nearly all of the public areas take advantage of floor-to-ceiling windows to allow for breathtaking views and provide grand, double height, light filled spaces. A distinct sense of place is created through a careful and conscientious blending of contemporary and cultural elements. The Signiel Seoul Hotel also operates several upscale restaurants and bars. Bar 81, located on the 81st floor of the tower, is a world-class champagne bar with dramatic views of the Han River. Bicena is a Korean specialty restaurant with a contemporary look with traditional elements. Clean lines and simple detailing prompt guests to focus on the spectacular view while dining; the extensive use of timber in this space provides a material contrast to sleek expanses of glass. Locate on the 76th floor, the Grand Ballroom is the city’s highest hotel ballroom and function space. A luxurious Evian®SPA is inspired by the noble purity of the Evian mountains, combining genuine materials, natural light, and breathtaking views.