After 15 years wonderful years, it was time to reinvent our iconic existing store. Now we completed a fresh and beautiful space in which visitors encounter a continuously evolving atmosphere and colour palette.
The concept is based on a unique customer experience. On the street, the striking three-coloured natural stone shopfront quickly captivates shoppers. Its eye-catching mirrored patterns draw passers-by inside, walking through the symmetrical abstract forms that become the gateway to a golden experience.
At first sight, you’re surrounded by the appealing and classy atmosphere of a store with beautifully displayed shoes. Then, as you move around, you notice the background changing, constantly throwing fresh focus onto the footwear. The shelves seem to float, thanks to a design featuring matt and transparent elements that adjoin the wall.
An ingenious consistently applied two-tone stripe sculpture of gold and anthracite give varying amounts of space to a brilliantly bright background. The interplay of light in the multi-coloured ceiling highlights the monumental display case for bags and accessories. But even here all is not what it seems. An alternating pattern of reflective and luminous materials gives an extra spatial dimension.
Yet you see much more than a symbiosis of three colours: the walls move with you and change with every step you take, coruscating somewhere at a point in the spectrum of light, dark and gold.