SHISEIDO has launched SHISEIDO GLOBAL FLAGSHIP STORE in the heart of Ginza, the birth place of the brand SHISEIDO and where people from all around the world visits. The store reflects future vision of SHISEIDO as a global luxurious beauty brand, aims to serve more personalized beauty service to meet more diverse demands customers have today. To make it possible we have merged the latest beauty technology and professional human consultation together to stimulate five senses and offer holistic beauty lifestyle. Our customers can try every products freely and use digital tester to learn further about products, and they can also have personalized consultation to find solutions for specific needs. This store also offers more experimental and immersive services such as “Beauty Charge”, Japan’s first digital beauty meditation experience. SHISEIDO GLOBAL FLAGSHIP STORE is the place to experiment and discover the future of luxurious beauty retail experience. The store reflects SHISEIDO’s core narrative “ALIVE with Beauty”, we offers every experience in the store to fulfil their inner and outer “ALIVE-ness” to empower their own beauty. The design concept of the store is “Japanese Digital Garden”, referred Japanese esthetics of Japanese garden where nature and carefully crafted human design meets. We used natural materials such as Japanese paper, woods and Japanese textile and merge with use of technology to subtly control light and movement of water to define future od “Japanese Beauty” deeply rooted to traditional craftmanship. This is very unique to SHISEIDO which can resonate globally differentiating to the other luxurious beauty brands in the world.
Shiseido Global Flagship Store
Shiseido Space Design + Nomura
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Zaiba Mian
Professor
at Humber College
I appreciate the Garden of Eyewear...
6
6
5
5
5.5

XIN LIN
Design Director
at OPPO
7
6
5
5
5.75

Agata Pilip
Senior professional brand creative retail store design
at Nike
The concept is interesting, and the...
6
5
7
5
5.75

Jonghwan Baek
Founder and Director in Chief
at WGNB
6
6
6
5
5.75

Luis F Rueda
Creative Director
at LFR_D
It is a shame the store makes no at...
2
5
4
4
3.75

Michael Long
Director
at _novospace
4
3
6
5
4.5

Michelle Wilkie
Design Director
at tp bennett
3
5
2
6
4

Paul Bishop
Owner & Founder
at Bishop Design
6
6
6
6
6

Otto Ng
Design Director
at LAAB Architects
7
6
6
6
6.25

Emma Wynn
Director
at Brinkworth
Interesting forms but I think there...
5
5
5
5
5

Paul West
Strategy Director
at Dalziel & Pow
4
4
5
5
4.5

Serhii Makhno
Founder
at Sergey Makhno Architects
5
5
4
5
4.75

Valerie Roosma
Interior Designer
at -
Appreciate the undulating wood deta...
4
5
5
5
4.75

Zaiba Mian
Professor
at Humber College
I appreciate the Garden of Eyewear...
6
6
5
5
5.5

XIN LIN
Design Director
at OPPO
7
6
5
5
5.75

Agata Pilip
Senior professional brand creative retail store design
at Nike
The concept is interesting, and the...
6
5
7
5
5.75

Jonghwan Baek
Founder and Director in Chief
at WGNB
6
6
6
5
5.75

Luis F Rueda
Creative Director
at LFR_D
It is a shame the store makes no at...
2
5
4
4
3.75

Michael Long
Director
at _novospace
4
3
6
5
4.5

Michelle Wilkie
Design Director
at tp bennett
3
5
2
6
4

Paul Bishop
Owner & Founder
at Bishop Design
6
6
6
6
6

Otto Ng
Design Director
at LAAB Architects
7
6
6
6
6.25

Emma Wynn
Director
at Brinkworth
Interesting forms but I think there...
5
5
5
5
5

Paul West
Strategy Director
at Dalziel & Pow
4
4
5
5
4.5

Serhii Makhno
Founder
at Sergey Makhno Architects
5
5
4
5
4.75

Valerie Roosma
Interior Designer
at -
Appreciate the undulating wood deta...
4
5
5
5
4.75
Designer
Client
SHISEIDO CO., LTD
Floor area
300 ㎡
Completion
2020
Creative Director / Shiseido Space Design
Rikiya Uekusa
Art director / Shiseido Space Design
Keisuke Hori
Art director / Shiseido Space Design
Eriko kobayashi
Designer / Shiseido Space Design
Yumi kurotani
Designer / NOMURA Co., Ltd.
Toshitaka Nakamura
Designer / NOMURA Co., Ltd.
Ayuko Kaizawa
Designer / NOMURA Co., Ltd.
Echizen Hiroaki
Designer / NOMURA Co., Ltd.
Masumi Hotta
Designer / NOMURA Co., Ltd.
Ayumi salami
Account / NOMURA Co., Ltd.
Msahiro Takamori
Account / NOMURA Co., Ltd.
HIromasa Imaizumi
Account / NOMURA Co., Ltd.
Minami Hiramastu
Photographer
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