SHISEIDO has launched SHISEIDO GLOBAL FLAGSHIP STORE in the heart of Ginza, the birth place of the brand SHISEIDO and where people from all around the world visits. The store reflects future vision of SHISEIDO as a global luxurious beauty brand, aims to serve more personalized beauty service to meet more diverse demands customers have today. To make it possible we have merged the latest beauty technology and professional human consultation together to stimulate five senses and offer holistic beauty lifestyle. Our customers can try every products freely and use digital tester to learn further about products, and they can also have personalized consultation to find solutions for specific needs. This store also offers more experimental and immersive services such as “Beauty Charge”, Japan’s first digital beauty meditation experience. SHISEIDO GLOBAL FLAGSHIP STORE is the place to experiment and discover the future of luxurious beauty retail experience. The store reflects SHISEIDO’s core narrative “ALIVE with Beauty”, we offers every experience in the store to fulfil their inner and outer “ALIVE-ness” to empower their own beauty. The design concept of the store is “Japanese Digital Garden”, referred Japanese esthetics of Japanese garden where nature and carefully crafted human design meets. We used natural materials such as Japanese paper, woods and Japanese textile and merge with use of technology to subtly control light and movement of water to define future od “Japanese Beauty” deeply rooted to traditional craftmanship. This is very unique to SHISEIDO which can resonate globally differentiating to the other luxurious beauty brands in the world.