LeapingCreative design is renowned for innovating brand experience design. This time, we've been commissioned by SHE LOG, a Chinese skincare brand using plateau plants as core ingredients for products. Starting from the core of the brand's product development, we've created an experience path called "The Journey of Seeking Rare Matsutake Mushrooms." This leads to a brand culture experience showroom that embodies the brand’s natural aesthetics.

The overall tone of the showroom matches the brand's spirit of "Zen." The design is inspired by the natural environment of the Shangri-La region where the key ingredients located. Rare matsutake mushrooms are used as a clue for the spatial experience. By gradually exploring the environment and growth process of the matsutake mushrooms, visitors can learn about the brand and appreciate the rarity of its core ingredients.

The entrance is a peaceful space where designers using lighting and an installation as a clue, to inspire visitors to feel like in a grand and peaceful lake.

The massive mushroom-shaped installation is the focal point of the exhibition area. At the center below is an interactive fragrance in the shape of a matsutake mushroom. When visitors approach and touch it, the "matsutake" releases a custom brand scent, enhancing the visitors' sensory experience.

The second floor features a product experience area and a multifunctional brand lounge. The designer, inspired by local Tibetan residential architecture, incorporated distinctive architectural elements into the spatial construction, shelving, and furniture design.

The sixth floor is the brand's in-depth reception area, featuring a tea room, restaurant, and meditation room. The elevator exit is designed with minimalist and pure space complemented by soft lighting, allowing visitors to begin experiencing the peace and tranquility of the brand aesthetics more deeply.