Founded in 1923, Shanghai Soap Factory is located on Yangshupu Road near the Huangpu river. It was originally known as the British Chinese Soap Factory, set up by the British Unilever Co. in Yangshupu as the first soap factory in the Far East. Many Chinese household brands such as Bee Flower, Guben, Shanpai, Baili etc. have all been made here and loved by generations. This renovation project is set on the production auxiliary area of the former Soap Factory, south facing to the Huangpu River, with adjacent landscape and water wharf. The interior design team #Supercloud Studio# focused on ‘Soap’ as the main theme of the design, introduced a narrative of soap making as the journey that visitors are going to experience, and combined new media forms to the interior space to present a chanting theme of soap making, traversing the history and the present of the soap factory and made this project a popular public space along the Yangpu Riverside. The renovated interior space is named as "Fantasy Babble", a collaborate works result from planning, architecture, landscape, interior, lighting, and exhibition design. The soap making process is transformed into physical spaces with public arts, display, as well as coffee and dinning in the once soap-making production space, and even taking part of the production in a laboratory. In this project one travels through the tunnels of time and spaces, spaces of yangpu’s industrial past, linked to present, witnessing a story of industrialization.
Shanghai Yangpu Riverside Soap Factory
Supercloud Studio
Bronze

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Designer
Client
Shanghai Yangpu Binjiang Investment Development, Shanghai Yangshupu Cultural and Creative Industry and Shanghai Guhao Culture Development
Floor area
1450 ㎡
Completion
2020
Lighting & Installation