We need offices that foster collaboration and communication, and ones that are firmly anchored in a company’s culture, values and identity. What could this look like? In the Shanghai MAX Zone Technology Park, we designed a five-storey showroom office for Beijing Gold Concord Group to showcase different possible New Work typologies.

Our show office spans five storeys in a building situated in the MAX Zone Technology Park. The owner, Beijing Gold Concord Group, specialises in research and development of advanced office ecosystems for high-tech companies. To show potential buyers different ways of designing their work environment, we began by identifying four core functions of everyday work: concentration, communication, collaboration and contemplation. On the individual floors, each of these core functions is expressed to a varying degree and is presented in different spatial situations.

The ground floor opens itself with a 270° degree perspective. This openness translates into a warm gesture of welcome, extending an invitation to communicate. The vibrant colour palette has an additional activating effect. Flowing lines on the floor and walls, and the undulating movement of the ceiling lights serve to direct your gaze to the reception counter.

The second floor exemplifies the possibility of having a diverse, personalised, yet flexible workspace that promotes communication and collaboration. The hybrid conference space, for example, allows for immersive meetings involving both physical and virtual participants. While a multifunctional open-plan arena can be used for lectures.

The next two floors are designed to highlight the possibilities and potentials of activity-based working. A landscape of non-territorial workspaces invites employees to optimise their workday by working wherever they feel they would be most productive. With a two-storey conference room on the third floor, we make playful and efficient use of the space. On the fourth floor, a ring occupies the centre of the space. It serves as a zoning element, while at the same time, this powerful visual creates a strong sense of identification and belonging to this floor.

The CEO’s office on the fifth floor is characterised by vibrant greenery and spatial elements that are more reminiscent of a hotel lobby. The CEO’s spacious work area remains visible through a glass wall, thus standing for an open and transparent management culture. A conference area and lounge are an expression of the reality that people talk to each other here. A high-quality materials world and opulent planting create a home-like atmosphere.

Taking the project as a whole, it becomes clear how forward-looking it is in the context of the Chinese market. Until now, office concepts in China have been characterised by efficiency, hierarchy and a minimalist aesthetic. We counter this with an a lively, dynamic and functional work environment that appeals to a new generation of employees.