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Serve & Share Cocktail Bar

Pronounced Design

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Kelvin Li
Kelvin Li
Kelvin Li
Kelvin Li

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Bar
6.40
5.85
6.48
5.02
5.94
Haijie Hu
Haijie Hu Cofounder and Creative Director at VAVE Studio
the arrangement of the seats create...
6.57
5.01
7.62
4.06
5.82
Kim Tchai
Kim Tchai Founder and CEO at Tchai International
6.79
5.74
7.62
5.08
6.31
Güray Oskay
Güray Oskay Director of Architectural Design at ATÖLYE
6
5
5.5
4.5
5.25
Mijail Gutierrez
Mijail Gutierrez Principal and Design Director at Perkins and Will
An imaginative and playful design...
7
7
7
5
6.5
Raquel Machado
Raquel Machado Senior Design Associate at M Moser Associates
Great take on materiality. Feels l...
6
6
7
5
6
Christophe Penasse
Christophe Penasse Cofounder at Masquespacio
6.05
5.95
6.05
5
5.76
Hongchao Wang
Hongchao Wang Creative Director and Cofounder at Benwu Studio
6.35
6.1
6.72
5
6.04
Miriam Zuurbier
Miriam Zuurbier Associate Partner and Creative Director at TANK
Great layout. Simple & strong. It's...
7
7
7
5
6.5
Rosha Ehsan
Rosha Ehsan Head of Design at Gastronomica Middle East
It's great to see design norms and...
7.28
4.94
6.84
4.99
6.01
Madhubala Ayyamperumal
Madhubala Ayyamperumal Design Experience Leader at Gensler
6.55
6.15
6.39
4.31
5.85
Kamna Malik
Kamna Malik Design Curator & Content Strategist at Kamna Malik
5
5
6
5
5.25
Dan Wang
Dan Wang Cofounder and CEO at Prominence Consulting Group and PLUTO
The creative layout grips with soci...
6.2
6.28
3.98
7.27
5.93
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Light
6.47
6.47
6.79
4.90
6.16
Haijie Hu
Haijie Hu Cofounder and Creative Director at VAVE Studio
7.22
6.55
6.89
4.07
6.18
Kim Tchai
Kim Tchai Founder and CEO at Tchai International
7.51
6.07
7.51
5
6.52
Güray Oskay
Güray Oskay Director of Architectural Design at ATÖLYE
6.5
6.5
6.5
5
6.13
Mijail Gutierrez
Mijail Gutierrez Principal and Design Director at Perkins and Will
Beautiful use of light, atmospheric...
7
7
8
5
6.75
Raquel Machado
Raquel Machado Senior Design Associate at M Moser Associates
Gorgeous light setting. The use of...
7
7
7
5
6.5
Christophe Penasse
Christophe Penasse Cofounder at Masquespacio
7.05
6.65
7.84
5
6.64
Hongchao Wang
Hongchao Wang Creative Director and Cofounder at Benwu Studio
5.74
6.76
6.19
5
5.92
Miriam Zuurbier
Miriam Zuurbier Associate Partner and Creative Director at TANK
It's not so easy to achieve this be...
7
7.5
7.5
6
7
Elliot March
Elliot March Cofounder at MAWD
5
5.98
5.41
4.91
5.33
Rosha Ehsan
Rosha Ehsan Head of Design at Gastronomica Middle East
Admire the cosy and immersive atmos...
7.2
6.87
6.72
4.99
6.45
Madhubala Ayyamperumal
Madhubala Ayyamperumal Design Experience Leader at Gensler
7.35
7.51
7.67
4.23
6.69
Kamna Malik
Kamna Malik Design Curator & Content Strategist at Kamna Malik
Dramatic and interesting lighting d...
6
6
7
5
6
Dan Wang
Dan Wang Cofounder and CEO at Prominence Consulting Group and PLUTO
Functional light of a bar might bil...
3.6
3.68
3.98
4.44
3.93
Client
Serve & Share Cocktail Bar
Floor area
40 ㎡
Completion
2021
Furniture

Hitch a Ride on the Retro-Modern Orient Express With its multiple coexisting aesthetics, Chengdu deserves the name of China’s hedonist paradise. Serve & Share was born to redefine cocktail bar culture on this blissful land. 

Pronounced Design, along with Ace, F&B veteran from Chengdu, have a joint vision to break through tradition, and create an experimental cocktail bar full of rhythm and respiration Resembling a train carriage heading into the unknown, Serve & Share features two windows that bridge the gap between the inside and outside of the contained space. As if alive, the content of the digital wall and the colors of the hanging light constantly breathe and change with the rhythm of the music, welcoming every guest with a different expression. The semi-transparent glass bricks used in the building's façade wrap around the body of the bar and let the mysterious lights and colors from inside pass through, piquing the irresistible curiosity of passersby. 

Inside the bar, the designer wanted to simulate the interactive relationship of an immersive theatrical experience. The center of the interior space features a large marble counter in the shape of an "I", with the bartender's work area at one end. Contrasting with the traditional closed-off round bar style, this spatial design allows the bartender and the guest to move freely around each other, while also eliminating the feeling of the bartender being the actor at the center of the “stage”. Surrounded by the changing background of lights and shadows, the passengers on this "Orient Express" are not only watching a performance, but become a part of one. While the atmosphere is psychedelic, the building itself, including the materials, lighting, and use of space is grounded in functionality. 

For Pronounced Design, solid contours and lines are the hallmark of our design style. High-gloss panels and metal edging create a refined look while also giving off larger sense of space in compact areas. The narrow metal side table provides something to hold onto as the carriage gets more and more crowded with passengers as the night progresses. 

The black mirrored surfaces distort space and time, allowing guests to enjoy the journey, letting go of the real world. Finally, the green jade-like ceiling glass has a retro feel which balances perfectly with the futuristic lights. Embark on an adventure on the Orient Express, where mysterious excitement awaits.