A key store that epitomizes the concept of LOFT, “The power to catch the trend”. The space was created to embody “Entertainment” and “Enjoying life by the season”. Creating a large space full of small products, by constructing racks that join the pillars allowed the products themselves to blend into the structure, making the 2,244 m2 floor space “seem less flat and with a feeling of continuity”. We found that by placing the furniture daringly, we could form an “irregular” overall flow line that makes people wander around naturally, creating “Enjoyable Encounters” with the products through the random layout.