Japanese interior design company I IN creates an installation event in March 2018, in Paris for the September launch of a new skincare product by Japanese brand SENSAI.
Inspired by a quest for extraordinary beauty, the brands identity and the products quality, I IN creates a signature space in the Rotunda room at the Peninsula Hotel in Paris.
Entering the grandeur space, the attention is drawn to the 4 meter high fabric, floating graciously in the space, creating beautiful movements and shapes by the natural wind-flow of the fans hidden within the structure.
The product on display, a micro-mousse treatment consisting of bubbles, foam and silk ingredients, inspired the designers to create a space representing the delicacy of the product, where the visitor is surrounded by the round structure of floating bubbles and moving silk fabric.
The delicate form of the fabric, created with the collaboration of Japanese textile artist Reiko Sudo from NUNO Corporation, has a very unique texture - it reflects rays of light, combining at the same time soft, semi-transparent curtain which moves and allows the product to be revealed and hidden when in movement.
The soft lighting used, unites with the wind, contrasts, but at the same time emphasizes the architecture at the Peninsula.
The fusion of the product science and the space natural beauty of the fabric's movement works in harmony, creating a layered veil between the product and the viewer.