Venus Williams opened a pop-up shop at Selfridges in London on June 29th for her activewear brand, EleVen by Venus designed by her interior design firm, V Starr Interiors. This is her second international collaboration since launching a capsule collection with Lane Crawford in Hong Kong last year. Williams appeared at the opening hosting an intimate Q&A event, and then proceeded to help customers shop her Atlanta collection, inspired by the goddess of the same name as well as the brightness and energy of summer; the lay-out of the pop-up was similarly light and airy to match the concept, with heavenly whites throughout. The geometric stands and clothing racks make for a visually interesting complement to the dynamic cuts of the clothes themselves. The collection was made available in the US on July 9th, and includes tanks, dresses, skirts, capris, leggings, shorts, sports bras, and more.