Script presents a premium Indian lifestyle brand that promises ‘freedom of living’ through good design, providing “multi-tasking furniture” which can convert to several uses. All the products are sourced from Indian designers and reflect a sophisticated, elevated approach to home furnishings.

The 14,000 sq ft, four story flagship needed to combine beauty and intelligence to reflect the line’s approach of offering home solutions based on innovative design research. Because Script offers designs for all rooms and home uses, the product range is merchandised as “ecosystems” using custom shelving units to divide the space into room settings. The building had previously housed Godrej’s Interio, which targets a more traditional aesthetic, so the Script renovation needed to completely recreate the space.

A dramatic new façade and entry sequence re-made the building’s exterior identity. The storefront is an iconic, kinetic design that changes throughout the day, its perforated louvers performing as sun screens for the west facing façade, and a backlit logo at night. Inside, every surface and fixture was reimagined to reflect and support the new brand and establish a fundamentally different relationship with customers and the community. The ground floor can function as an event space, while sleek new finishes, a sophisticated lighting approach, and high design fixtures create an environment on the showroom floors that establishes the new brand approach.