The new Salvioni Milano Durini concept store, located in one of the most prestigious districts for Italian and International design, embodies a new concept of multi-brand store, thanks to its tailor-made services conceived to address the most disparate interior design needs. Housed in a historic early 20th century building, it is arranged over six themed floors, over an area of 1.100 m2. Catellani & Smith is the only designer lighting brand represented in the exclusive showroom, which has become its Milanese 'home'. Each floor of the stately building features one significant Catellani & Smith creation, both in the standard and in site-specific versions. The Lederam, Fil de Fer, Luci d’Oro, Stchu-moon and Turciù series are only a few of the collections presented at the Salvioni Milano Durini showroom, not only offered in their standard version, but also in fully customized specials editions, consistently with the bespoke approach that is at the core of the Salvioni vision. Catellani & Smith is also leaving a mark on the exteriors of the show-room, with the intriguing Outdoor collections shining its lights onto the terraces and vertical gardens that enrich the venue. The iconic Fil de Fer lamps are complemented by the latest outdoor creations such as Medousê , More and Sypha series, which are like luminous plants waiting to be reinvented in different habitats through the creativity of architects and designers.