Salmon Eye is a spectacular, floating aquaculture visitor and information center in Norway’s Hardangerfjord, located just outside Rosendal. Its unique architecture, design and interior have been created by Kvorning Design. Includes a wide range of experiences with a vision to inspire and inform the world on how to better feed the planet with sustainable seafood. The project was conceived and financed by Sondre Eide – CEO and third-generation salmon entrepreneur of Eide Fjordbruk, Norway.

Salmon Eye’s design will be setting new standards for sustainable aquaculture in every aspect. Design, research, technology, and immersive experiences. A world-class visitor and learning center designed to communicate the impact of aquaculture and its production techniques. True to its nature, Salmon Eye curves for its ellipsoid design, bathed in 9,500 stainless steel shaped like scales to imitate the appearance and color of fish.

Innovation
The entire concept of creating a floating experience center is unique and innovative. A never seen before project … The architecture that mimics the salmon’s eye is iconic, and the immersive interior with cinema space, double helix shaped ramps and a restaurant and roof terrace offer a wide range of experiences and wow-moments.

Functionality
The floating experience center has a total floor space of 650 sq m including a cinema space at the lower floor under the water line; a huge open experience space, office area and a fine-dining restaurant named ‘Iris’ with a roof terrace. Salmon Eye offers information about sustainable food production, immersive shows and experiences, and learning activities for a broad target group.

Creativity
Salmon Eye was conceptualized by Kvorning Design and Eide Fjordbruk in very close collaboration. The initial task was to create a visitor center that was placed and connected directly to the fish farming site nearer the coast, but the idea of a free-floating pavilion placed in the middle of the deep Hardangerfjord came up at a rather early stage. This radical idea stood out and was obviously the strongest, and most iconic concept.

Sustainability
The entire concept has sustainability as a strong focus point. Sondre Eide, CEO at Eide Fjordbruk: "The idea of Salmon Eye is about how we can be a driving force to change food production in a sustainable and future-oriented way.” The materials used for the pavilion are long lasting, the shape of the pavilion is very material efficient and offers a huge space for experiences within a small footprint. All technical equipment and interior design products implemented have a sustainable focus. Access to Salmon Eye is provided by two small electrical shuttle-ferries.