What’s the relationship between space and clothing as two different art forms? How can they be integrate better? As a background to showcase clothing, how can space deliver vibrantly the brand culture? How can designers play well the role of invisible sales? After the systematic consideration of business closed loop, WE DESIGN notes that the fashion language carried by clothing that serves as a daily necessity needs revealing through a specific context, mood and interaction. This is a kind of scene rhetoric under the experience economy.

The brand gene of RuirUiruI, whether it is the defiance to the inherent culture, the deconstruction of utopia freedom, or the INsoul’s brand vision, all shows a distinct attitude: To boldly explore the unique true self without being defined by styles.

Thus, inspired by the Procession of the Magi of Benozzo Gozzoli, the designers have divided the narrative into four scenes of 'the Remains of the Future' - the Castle Theatre, the Humanistic Knights, the Flexible Armor and the Rugged Mountain through an aesthetic language that blurs the old and new. By doing so, the exploration spirit contained in the space can be transformed to strengthen brand’s core and differentiated memory.