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RuirUiruI Flagship Store in South China

WE Design

SAVE SUBMISSION
Silver
doorway - 彦铭benmo Studio
interior space - 彦铭benmo Studio
Art installations - 彦铭benmo Studio
doorway - 彦铭benmo Studio

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.60
7.15
7.52
6.10
7.09
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
7.75
7.5
8.38
7.02
7.66
Leni Popovici
Leni Popovici Founding Director and Partner at KAP Studios
Fabulous artistic vision creatively...
7.75
7.5
8.38
6.38
7.5
Sonya Simmonds
Sonya Simmonds Global Head of Design & Build at Spotify
Very stylized playful interiors tha...
7.75
7.5
8.38
6.38
7.5
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
Truly imaginative and original...
7.75
7.5
8.38
6.38
7.5
Hans J. Galutera
Hans J. Galutera Founder and CEO at HG DesignWorks LLC
Very interesting designs but concer...
7.75
7.5
8.38
6.38
7.5
Designer
Client
RuirUiruI
Floor area
218 ㎡
Completion
2023
Lighting

What’s the relationship between space and clothing as two different art forms? How can they be integrate better? As a background to showcase clothing, how can space deliver vibrantly the brand culture? How can designers play well the role of invisible sales? After the systematic consideration of business closed loop, WE DESIGN notes that the fashion language carried by clothing that serves as a daily necessity needs revealing through a specific context, mood and interaction. This is a kind of scene rhetoric under the experience economy.

The brand gene of RuirUiruI, whether it is the defiance to the inherent culture, the deconstruction of utopia freedom, or the INsoul’s brand vision, all shows a distinct attitude: To boldly explore the unique true self without being defined by styles.

Thus, inspired by the Procession of the Magi of Benozzo Gozzoli, the designers have divided the narrative into four scenes of 'the Remains of the Future' - the Castle Theatre, the Humanistic Knights, the Flexible Armor and the Rugged Mountain through an aesthetic language that blurs the old and new. By doing so, the exploration spirit contained in the space can be transformed to strengthen brand’s core and differentiated memory.