Art and design education has become increasingly popular in China within the recent years, where young teenagers are encouraged to explore in creativity while studying abroad. The Rosso Fashion & Arts Education is a nationwide institution that provides consultation and education support for students applying to international art and design colleges. As one of the best design institution in China, Rosso decided to expand their campus into Shenzhen. The aim of the design was to establish a strong brand image that associates to art and design directly. Over intense competition among well-known designers and architects, we were able to win the project that fully satisfied Rosso’s needs of international modern style. The end result preserved large areas of the original building’s qualities, including the concrete structure and the metal floor panel. The merge of concrete and metal with modern materials, glass and stainless steel, created a unique but stylish space that had the both qualities of the raw aesthetic of brutalism and the transparency of of modernism. Rosso Shenzhen has one exhibition room, three classrooms, three consultation rooms, a library, a big open study place, a storage, a kitchen, fashion workshop, 2D workshop, 3D workshop and an office. Since there weren’t needs for sound insulation, we decided to create transformable spaces that can switch from three small rooms to one big meeting room, with the use of sliding doors. The flexibility of these rooms can satisfy different needs under various situations, such as lectures scenarios that requires big closed spaces; individual consultations that need small and private meeting rooms; student group discussions that might need one or two room capacities. On top of the flexibility, the light in all spaces renders accurate-color environment, which allows students to work everywhere. What’s unique about it When we first met the client on the project site, we found out the concrete structure and the metal-floor system very much representing the brutal reality behind a prosperous city. Our studio would always seek for the intrinsic qualities of existing space that result in an economy of means and restraint. As a result, we exposed the original concrete structure, the metal wire tube, the metal duct and the metal floor panel towards the users. Together with the logical lighting planning, this combination gives an aesthetic sense of industrial style and order.
ROSSO Education and Art Center Shenzhen
Royin Studio
Bronze
Bronze

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Amrita Mahindroo
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Nasim Köerting
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Caro Lundin
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Waad El Hadidy
Design Director
at SH Hotels and Resorts/Starwood Capital Group
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Esra Lemmens
Founder & Design Strategist
at Esra Lemmens Agency
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8
8
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7.5

Roel Slabbers
Interior Architect Co-Founder
at De Nieuwe Context
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8
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Shao Feng
Architectural Photographer
at SFAP
Taking the inevitability of "existe...
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Anne-Laure Pingreoun
Founder
at Alter-Projects
8
9
7
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Venelin Kokalov
Design Principal and Principal-in-Charge
at Revery Architecture
6
7
6
7
6.5

Kai LIU
Founder & Design Director
at RIGI design
8
6
7
7
7

Martijn Hoogendijk
owner / creative director / designer
at Martijn Hoogendijk
7
7
6
9
7.25

Sergio Mannino
Founder
at Sergio Mannino Studio
8
8
8
8
8

Amrita Mahindroo
Director
at DROO - Da Costa Mahindroo Architects
5
9
7
8
7.25

Nasim Köerting
Head of Design
at The Office Group (TOG)
7
8
7
7
7.25

Caro Lundin
Co-founder & Creative Director
at ARC Club
7
8
8
8
7.75

Waad El Hadidy
Design Director
at SH Hotels and Resorts/Starwood Capital Group
6
7
6
7
6.5

Esra Lemmens
Founder & Design Strategist
at Esra Lemmens Agency
7
8
8
7
7.5

Roel Slabbers
Interior Architect Co-Founder
at De Nieuwe Context
7
8
8
8
7.75

Shao Feng
Architectural Photographer
at SFAP
Taking the inevitability of "existe...
6
8
7
8
7.25

Anne-Laure Pingreoun
Founder
at Alter-Projects
8
9
7
8
8

Venelin Kokalov
Design Principal and Principal-in-Charge
at Revery Architecture
6
7
6
7
6.5

Kai LIU
Founder & Design Director
at RIGI design
8
6
7
7
7

Martijn Hoogendijk
owner / creative director / designer
at Martijn Hoogendijk
7
7
6
9
7.25
Location
Designer
Client
ROSSO
Floor area
320 ㎡
Completion
2019
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