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Rossano Ferretti

Brand Creative

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Designer
Brand Creative
Client
Rossano Ferretti
Floor area
6000.00 ㎡
Completion
2018

Rosanno Ferretti is a well-established luxury hair salon and spa enterprise with a worldwide presence in over 20 countries. Each salon maintains a look & feel that is consistent with the upscale Italian brand whilst also reflecting the geographical location of each branch. With this in mind, we intended on giving the Abu Dhabi space a strong visual identity that is distinguishable from the newly developed Dubai branch whilst also maintaining a look and feel that would appeal to a sophisticated, multicultural demographic of the UAE. The brand maintains a contemporary, monochromatic theme throughout all of the locations. We specified materials that would maintain a luxurious finish for the new salon, staying true to the signature visual identity whilst working towards high contrast features that would capitalise on the natural light throughout the villa. Our approach was to develop areas of high contrast, combining classic black marquina & white volakas marble with complimenting finishes such as black slate, illuminated stone and chrome. Being a salon, the issues of hygiene and maintenance was of high importance. Marbles were coated with specialty finishes to add anti-slip qualities and impenatrable working surfaces. Woods were lacquered with “diamond top coats” to create non-marking, wipeable areas that staff could quickly work in without the fuss of having to carefully consider their actions.