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Rope Shop Ujezd Prague

JRA Jarousek Rochova Architekti

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Rope shop racks with the staircase - JRA Jarousek Rochova Architekti
Rope shope - JRA Jarousek Rochova Architekti
Rope shop - JRA Jarousek Rochova Architekti
Rope shop racks with the staircase - JRA Jarousek Rochova Architekti

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.60
8.60
7.60
6.20
7.25
Firas Alsahin
Firas Alsahin Co-Founder and Design Director at 4SPACE Design
7
7
7
7
7
Ayça Doğan
Ayça Doğan Head of Design at CBRE Netherlands
7
6.8
7.4
6.8
7
Jaime Velez
Jaime Velez Design Partner at Velez + Valencia Arquitectos
7.24
7.52
7.6
7.02
7.35
Maria Messina
Maria Messina Creative Director and Design Architect at FAAB
7
6
6
7
6.5
Yen Kien Hang
Yen Kien Hang Founder / Design Writer / Author at OutOfThePackage
Outdoor seems to be only workable d...
6
6
6
6
6
Elise Zoetmulder
Elise Zoetmulder Founder at Zoetmulder
Interesting combination of the terr...
6
7
8
7
7
Rachna Agarwal
Rachna Agarwal Founding Partner at Studio IAAD
6.67
6.95
6.31
6.95
6.72
Andres Fredes
Andres Fredes Creative Director / Partner at ALLDSGN
6
7
7
8
7
Lin Chen
Lin Chen Founding Partner at Topos Design
6.5
7
7
7
6.88
Maximilian Pecher
Maximilian Pecher Senior Designer and Creative Lead at NorthernLight
6
7
6
7
6.5
Carolin Krebber
Carolin Krebber Founder at Büro agata/ Co-founder Format F/ allmannwappner
6.38
7.38
7.67
7.24
7.17
Jason Su
Jason Su Design Director at HCD Impress
8.45
8.31
8.52
8.17
8.36
Philippe Paré
Philippe Paré Principal and Managing Director at Gensler
5.21
6.64
5.88
6.74
6.12
Evans Lee
Evans Lee Founder & Design Director at Evans Lee Designers
7
7.5
8
7
7.38
Emma Holt
Emma Holt Associate Director at Ben Adams Architects
6.74
7.12
7.02
6.12
6.75
Kristen Becker
Kristen Becker Partner at Mutuus Studio
7
7
6
7
6.75
Mohammed Adib
Mohammed Adib Chief Design Officer at Dewan
5.81
6.88
6.95
5
6.16
Client
Provaznictvi na Ujezde s.r.o.
Floor area
90 ㎡
Completion
2020
photographer

Rope shop is located on the ground floor of an apartment building from the 19th century in the centre of Prague in Mala Strana. In the past there were made many adaptations and adjustments, but none of them had its quality. Spaces were divided into three parts and full height of each room was interrupted by inserted floors. Shops where confined, neglected and confusing. Our design tried to remedy this situation and gave back the shop the quality it undoubtedly deserved. It was important for us to create cultivated parterre and give with our implementation an impulse to improve shop parterre of whole Vítězná Street, which has been neglected for a long time. We wanted to transform a confusing cramped space in a space where products will be interestingly presented and everything will resonate together. Our main motto of reconstruction and new interior was generosity, openness and clarity. We proposed the connection of all three spaces. We have found in historical archive plans that originally the two spaces were connected. Thanks to connection and demolition of walls we created comprehensive clear layout. We designed and moved the entrance to the store to the central part of the layout, where we placed opposite to the entrance the sales counter and the central exhibition rack. The high ceilings with vaulting were important for us. We removed all inserted floors and returned to the spaces their original height. On the side areas of the shop we inserted half-floor, which did not disturb the feeling of the high space. Under the half-floor we designed racks for presenting ropes from the sales area and under the half-floor floor we placed storeroom for the shop. Staircase reaching this half floors works also as racks for spools of ropes and nets. Both half-floors are designed as next sales area with racks for ropes. The condition of the facade and parterre was in poor condition before reconstruction. We designed wooden windows in a similar design as the original wooden historical windows. Also was important to design visual style and sign of the shop. We designed all equipment of the shop as atypical, made to measure. The front part of the counter is designed as an installation of a color range of ropes on spools and also works as a swatch of possible colors of ropes. Racks for spools in the side spaces also serve structurally as construction element for inserted floors. Railing of each floor is designed also as sampler of nets. Clean staircase railing is in contrasts with the colored surfaces with ropes and the mesh railing as a pure plywood board that fits into the teeth of the stairs. We have designed lightings as installation of tubular light hanged on different colored ropes. Ropes offer many possibilities and ideas of design. In our design it was important for us not to overwhelm the interior with ideas of using ropes and it was important to create a clear and well-arranged design that works with the whole space and presents ropes and products from the rope factory.