ROOM Concept Store is an exclusive lifestyle multi-brand store, curating limitless ranges and styles of design products and designer items. To let customers indulge themselves in it’s incongruous, inspiring, and ingenious selections of furniture, décor, objets d'art, stationery, it gadgets, and fashion. The challenge is how the store could display these products in harmony without compromising their outstanding identities. The store is located in renovated space with limitation in width and height. Physical challenge of the site is to circulate traffic efficiently within the low-ceiling elongated site. Store takes inspiration from the idea of a “designer’s studio”, a place where tables and shelves are perceived as simple elements yet fundamental. The space is divided into three main corridors lengthwise and are connected through openings in between, this creates a large space in the center which people can move around, which is then elevated to create multi-level platforms that showcase products and double as circulation links between the main corridors.