We were engaged for the design of Rockefeller Group’s new 40,000 RSF headquarters in New York City. Rockefeller saw their office relocation as a chance to design a space that elevates the firm’s work and creates a more connected culture that helps drive increased productivity and innovation. The space needed to include an expansive common area, incorporate better technology and sustainable practices, reflect the company’s legacy and brand, and inspire employees. The relocation concludes a six-year, $625 million redevelopment of the former Time & Life Building, positioning the developer’s own headquarters at the center of the reborn mid-century modern landmark. Everything in the new office reveals how the company approaches design and development today, with careful attention to materials and architectural details that enhance quality of life through the built environment. The workplace was designed around and for employees. It showcases Rockefeller’s design aesthetic, and presents that capability and brand experience to clients and partners. Hospitality elements are infused throughout including darker, shared spaces with comfortable seating, and calming scents and music in various rooms. In their partnership the leadership and design team took a place to come to work and transformed it into a place to come to work together. The space showcases how collaboration, when encouraged and supported by the right design, can substantially improve productivity. A variety of meeting spaces were incorporated throughout to support the new, more open workplace. Rockefeller’s leadership team has seen a noticeable spike in energy and collaboration between employees, with spaces such as The Commons constantly filled with employees socializing, working on laptops, and collaborating with coworkers and clients.
Rockefeller Group Headquarters
Fogarty Finger
Bronze

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Benjamin Kaplan
Design Director Global Brand Experience
at Nike
5
8
7
5
6.25

Julian Lwin
Spatial Design Director
at Lwindesign + StreetFarms USA
Wonderful curved glass meeting ro...
5
8
7
5
6.25

Alexander Fehre
Founder
at Studio Alexander Fehre
4
6
5
5
5

Jump Lee
Design Director
at One fine day studio & partners
5
5
5
5
5

Karol Suguikawa
Creative Director
at Karol Suguikawa Design
6
6
6
6
6

Yanfei Li
Founder and Design Director
at 8877 Interiors
6
6
5
5
5.5

Alberto Martinez
Sales Manager of Central Europe
at Andreu World
6
6
6
5
5.75

Ekaterina Elizarova
Founder and Creative Director
at Elizarova Design Studio
6
7
7
6
6.5

Jayati Sinha
Physical and Digital Experience Designer
at Fjord @ Accenture
5
7
5
5
5.5

Marjan van Aubel
Solar Designer
at Marjan van Aubel Studio
A pleasant space, but in 2021 I wou...
3
7
6
3
4.75

Studio Lotus
Architect and Interior Designer
at Studio Lotus
7
8
7
6
7

Olga Sundukova
Cofounder
at Sundukovy Sisters
5
6
6
5
5.5

Andrew Mcmullan
Director
at Mcmullan Studio
5
5
5
5
5

Julien Sebban
Architect
at Uchronia
7
7
7
6
6.75
Designer
Client
Rockefeller Group
Floor area
3716 ㎡
Completion
2020
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